Enterprise SaaS / Sales Enablement
Sales Demo Web App
Making product value tangible across industries
Outcome
Gave the sales team a dynamic demo platform they could configure on the fly to tell an industry-specific value story
Problem
Parasoft's sales team struggled to demonstrate the value of their software — the existing demo app didn't resonate with diverse audiences and failed to clearly map the product to specific business problems. The challenge was to design a new app that could be configured on the fly to highlight different value propositions across industries and roles.
Process
- 1
Met with sales and product managers to diagnose the root problem and understand pain points during live demonstrations
- 2
Led workshops with PMs, sales, and developers to collaboratively create and align on user flows, sketches, and concepts for a flexible demo app
- 3
Built interactive prototypes to test interaction concepts and demonstrate the app's configurable nature, reviewing with stakeholders to refine the approach
- 4
Worked closely with overseas development teams through implementation to ensure the final product matched the design spec and strategic goals
Result
Created a dynamic demo platform with multiple content and style options, letting the sales team tailor the experience to a prospect's specific industry and make the value proposition instantly relatable. Also built a configurable system for inserting different "bugs" and scenarios into the demo flow, highlighting specific benefits to different audiences (developers, QA managers, executives). This empowered the sales team to deliver more personalized, impactful conversations with a clearer story about the product's value.